Sellers

Our Method

main

No. 1 Pre-Launch

During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut. Pre-launch services may include:
  • PRICING & MARKETING STRATEGY
  • HOME STAGING & ART CURATION
  • NARRATIVE CREATION
  • PHOTOGRAPHY & VIDEOGRAPHY
  • COLLATERAL CREATION FOR PRINT & DIGITAL
  • PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY
  • DIRECT CONTACT WITH QUALIFIED LEADS

No. 2 Launch

Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include:
  • LISTING LIVE ON THEAGENCYRE.COM & MLS
  • DEPLOY NEW PROPERTY EBLAST TO CURATED BROKER & CLIENT LIST
  • OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE)
  • DIGITAL MARKETING
  • TARGETED DIGITAL, SOCIAL & PRINT ADVERTISING
  • PUBLIC RELATIONS
  • CURATED EVENTS (VIRTUAL OR LIVE)
  • GUIDED VIDEO TOURS
  • SOCIAL MEDIA PLACEMENT
main

No. 3 Ongoing

Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include:
  • DETAILED FEEDBACK ON ALL SHOWINGS
  • REAL-TIME DATA ON MARKETING INITIATIVES
  • DOCUMENT MEDIA COVERAGE
  • COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS
  • MAINTAIN ADVERTISING SCHEDULE & ANALYTICS

No. 4 Sales Process

Once an offer is accepted, we remain by your side through every step of the transaction process, ensuring a smooth and seamless transition.
  • NEGOTIATE ON YOUR BEHALF
  • STAY IN CONSTANT COMMUNICATION
  • WORK TIRELESSLY TO REACH THE CLOSE OF ESCROW
main

Your Home in the Spotlight

No two homes are alike and each has a story to tell. We are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties in the world. Our in-house marketing team creates a story, narratively and artistically, that helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.

Our Collateral

The Agency’s collateral design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. Our full suite of marketing materials allows each property’s individual character and personality to shine. The vision, care and effort we use to set The Agency apart in the industry are the same used to market the properties we represent. The marketing team creates tangible touchpoints—collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.

main

Digital Campaigns

The Agency creates targeted digital campaigns highly focused to reach qualified prospects for your listing. Through eblast
campaigns, website display ads and targeted social media ads, we ensure your message reaches the right audience and delivers measurable returns.

Print & Digital Advertising

The Agency’s marketing team designs memorable print and digital advertising campaigns that engage buyers and pique
their interest to learn more. Compelling advertising provides maximum exposure while ensuring your home stands out in
the crowd.

Our Testimonials

L

Larry

After three months of listing my house for sale and no success to speak of I decided to change to another agent. This turned out to be a very smart decision and changed my life for the better. I made the change to work with Sop...
Read More

A

Armine

My husband and I decided to sell our home and were looking for a reliable agent that would help us with the process. Andy Hairabedian was introduced to us by a mutual friend and we couldn't be happier for the referral. Andy was...
Read More

M

Mariam

Very honest and helpful. Always goes out of her way to please the customer. Lilian helped us look for a house in the 91105 area, and it didn’t take long to find exactly what we were looking for. I would say one of her best qual...
Read More

L

Laura

Bravo Andy. He took a very difficult home selling situation and made it happen. Literally, he saved the closing allowing our house to sell. Honestly, I am not sure there would be a sold sign in front of our house without his kn...
Read More

Work With Us

We're a passionate team of real estate professionals and business people making it easier to find a great place to live.